From The Age (Australia)
There is a small but growing cadre of mothers making it their business to put conscience and goodness back into children’s food – while making a crust.
With no business experience and three children, Amanda Murphy started Yum Mum two years ago. “I knew I wanted to have a home business so I could be with my children and it wasn’t until I fed my nine-month-old son Oliver a jar of baby food for the first time and he spat it out and then scraped it off his tongue that I knew what that business was going to be,” Murphy says.
She sells certified organic meals created for babies aged from nine months. Forget pureed pumpkin; Yum Mum’s Middle Eastern lamb pilaf, Tuscan bolognaise, vegetable macaroni, apricot Moroccan chicken and pumpkin and tomato risotto are nourishing children in Victoria, NSW and Queensland. Unlike baby foods sold in jars, Yum Mum is vacuum-sealed fresh food sold in the chilled section of supermarkets and delis.
Image courtesy The Age
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