Sell what Sells, NOT what’s Cool – Chris Malta and Robin Cowie

September 9, 2007 by Chuck | 0 Comments

Here’s an interesting article. We tend to think the thing to sell is “what’s hot now”. But is what’s cool something you can build a real business selling?

Interesting points here..

Too many people are fixated on four things:

• Selling only products they like.
• Selling only products they know a lot about.
• Selling only products they think are “Cool” or “Sexy”.
• Selling only products they think “The Hottest Products on the Internet”.

Look at it this way. If you were in a giant field filled with nothing but concession stands selling Salted Peanuts, what’s the smartest thing you could do? Set up yet another Salted Peanuts stand, or set up a Lemonade Stand?

I’d sell Lemonade, wouldn’t you? :o )

In our business, we look at the Lists of Top Selling Products on the Internet, too. Then we run the other way as fast as we can. We don’t want to be just another face in the crowd selling the same thing as everyone else. We want to think about products that may be complementary to the Hottest Sellers, that not many other people are selling.

If everyone and their Grandmothers are selling Salted Peanuts, we want to be the ones selling Lemonade. :o )

Read the whole article

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