eMarketer projects that local online advertising spending in the US will reach $2.9 billion in 2007.
They have a report that measures the local advertising market here.
This means small business website design should become hot as well as local advertising tools that have a local element.
The local print, radio, TV, billboards, even flyers will have greater impact if there is an online component.
National advertisers will do their best to target ads locally - you already see that on Google Adwords where ads are targeted based on the geography of your computer’s IP address.
How are you taking advantage of the local shift to online information gathering?
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