Creating The Right Business Card For Small Business Professionals

August 16, 2007 by Chuck | 2 Comments

Business Cards can’t make sales by themselves, but they can put interested people into your “marketing funnel”.

Sometimes the best business card is not the “ordinary” size. It’s a 3×5 printed card.

Sometimes the best format ISN’T what “everyone else” is doing.  If you have a headline that gets people to signal their interest, perhaps that should be the first line on your card.

Do you capture leads online? Is your website there?

Some advocate making your business card a “storyboard” or “Brand communicator”…

In other words, does your card communicate why it’s in someone’s best interest to contact you? 

Here are some additional tips about the right business card for small business professionals

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  • DJ on August 16th, 2007 at 8:11 am

    My business cards are always unique- always. It may not be the key to sales success but they are always a conversation piece and people remember. However I do recommend keeping them the standard size so that people can file them in their card holders.

  • Chuck on August 16th, 2007 at 8:15 am

    Conversation starting cards are good too. They can move the business relationship further as well or at least help make a new friend.

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