Amazon Announces AStore Upgrades

Amazon has upgraded their aStores. If your site is “family friendly” realize that in the past at least some stores customers have complained about adult products showing up for “innocent” sounding keyword searches so direct linking may be required for your site.

New aStore Features

With the release of our latest features we have increased your ability to customize your aStore while keeping it easy to use. Some of our newer features include:

* Access to every Amazon.com category and subcategory for automatically populating your product categories – If Amazon.com has created a group for it, such as Biographies of Frank Sinatra, you can create a category page to automatically pull in those products and organize these categories however you like.
* Unlimited category/subcategory nesting – Create as many levels of product categories and subcategories as you like, and populate the products in each category by Amazon best-sellers, hand-picking them, or importing a Listmania list.
* Build your own category navigation – Advanced users can take integration with their existing websites a step farther by hiding the aStore category navigation and building their own directly within the core site navigation.
* CSS control – Advanced users can also now directly edit the stylesheets for their stores, and share those with others.
* aStore Widgets – Advertise your store to your site visitors using these new banner links, and increase your aStore traffic.

aStore Examples

As you build new and modify existing aStores, these examples may be useful to reference.

The Typepad Bookstore: http://books.typepad.com/store/
HDTV and Home Theater Guys: http://htguys.com/shop.php