Amazon.com has mastered the use of customer reviews to give customers some idea about the product besides simply the publisher boiler plate which is basically designed to sell the product. But the customer reviews are ordinarily considered more truthful and give additional insights.
Now other online marketers are using customer reviews when appropriate to sell more online.
From EMarketer
Nearly eight in 10 online sellers thought a major benefit of such reviews was to increase conversions, while 73% thought improved customer retention and loyalty were major benefits. Nearly six in 10 thought the fact that customer reviews improved search engine optimization was a major benefit (multiple answers were permitted).
Image courtesy EMarketer
reash on August 7th, 2007 at 1:50 pm
Customer reviews are more valid and honest as compared to the reviews of the product because the customers are the one’s who will use the product.
Customer Reviews Increase Web Sales on August 7th, 2007 at 2:39 pm
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