Real Traffic Exchange Review

Don’t let the name “Real Traffic Exchange” fool you. You won’t have to stare endlessly at your browser clicking every time the “timer” expires to make sure you’ve looked long enough at the same website again and again and again till you’re sick of it even though you’re never going to buy a thing from it or even ask for more information!

Johnathan Leger has come up with a cool idea that could put your text based message in front of alot of well targeted eyeballs and be the first “painless” and “professional” traffic exchange - and it’s free.

Personally I like the way that it allows you to turn existing traffic into more promotion for your website(s).

Another thing I like is that only people with their own domain and an existing site can participate… no blogspot.com, no wordpress.com, or other subdomains are allowed.

So overall, I think it’s a very sound program, though it’s just in its early days. I think it has a bright future.

I only have one concern. Does it violate Google Adsense’s Terms of Service or Policies? That’s the rub and only the powerhouse Google knows how it will rule.

The issues at stake from my perspective are…

1. Is the system “contextual advertising”?

2. Is it even “advertising”?

3. Is it easily confused as a “Google” ad?

The content is triggered by context or category to be sure. Since 75% of the placements are free and part of an exchange, I’m not sure these are competition for Google in the same was as “paid ads” from another service like Yahoo Publisher Network.

One of the four ads is a paid placement. They’re currently selling for 25 cents per unique click… far cheaper than the pay per click networks. Despite, this small source of monetization to pay for the system as a whole, Real Traffic Exchange is just that - a sophisticated link exchange - and not competition for the “Big Boys” like Google and YPN.

The block of promotions is obviously from “Real Traffic Exchange” and not Google. So that shouldn’t be an issue.

So I wonder if going out of your way to designate the block as a “link exchange” - which it is - solves any other problems?

It can’t hurt and hopefully that will be sufficient.

If you’re using Pay Per Click advertising to send traffic to a page without Adsense anyway, running this exchange might be a good way to turn your traffic into into additional hits.

Here’s how it works:

1. You sign up for a free account at “Real Traffic Exchange”.
2. You add sites into the network, which are reviewed for quality and content.
3. You drop some javascript onto those sites, and when your visitors click on the targeted, AdSense-like ads shown on your pages, you earn credits.
4. You spend those credits by creating your own ads which get shown on targeted pages relating to your ads.

The ads that appear on your pages are targeted to your page content. If no ads are found matching your page content, then ads from the same category are displayed. In like manner, your ads are displayed on pages matching the content and/or category of your ad.