From JSOnline.com
All That and Then Some Inc., a network of more than 100 women entrepreneurs with their own home-based businesses, has launched a number of invitation-only parties and vendor shows in which their businesses host private shopping events.
More than 10 million home-based businesses exist in the United States, and a majority of people moving to home businesses are women, Edwards said. There are 14 million businesses that are direct-selling businesses, such as Mary Kay and Country Peddlers, which have sales representatives of their wholesale products who work from home on commission, he said.
Sarah Stoub of Waukesha, a direct-selling representative for Wildtree, a producer of all-natural food ingredients, moved out of a steady job into her home business to make time for her infant son.
“It allows me to be more flexible with my time,” she said.
Stoub, who also co-founded All That and Then Some, said she finds the autonomy of owning her at-home business a major draw. It’s about doing something she is passionate about and working for herself, which is liberating, she said.
Beth Schoenfeldt of New York City, co-founder of Ladies Who Launch, a subscriber-supported community for women entrepreneurs, said women enjoy being in control of when and where they work.
“It’s not that they don’t want to work hard, it’s just that they want to work hard on their own terms,” she said.













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