Google’s Free Website Optimizer

July 24, 2007 by Chuck | 1 Comment

Google is offering a free website optimizer.

There’s just one problem.  You’ve got to HAVE traffic to test for optimization.

But hey, that’s why you have to have an Adwords Account to use it. Hint, hint!

From Google:

Website Optimizer, Google’s free multivariate testing application, helps online marketers increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of site content (text and images).

Rather than sitting in a room and arguing over what will work better, you can save time and eliminate the guesswork by simply letting your visitors tell you what works best. We’ll guide you through the process of designing and implementing your first experiment. Start optimizing your most important web pages and see detailed reports within hours.

For example, using Website Optimizer, you could identify the headline, image, and promo text as the page sections you’d like to test, and then create three different variations for each page section. Users visiting your page during the experiment might therefore see Headline A, Image B, and Promo Text C all together, or Headline B, Image C, and Promo Text A.

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