From The Arizona Republic
Under the piped-in tunes of KC and the Sunshine Band’s Get Down Tonight, Matthew Moran settles against the back wall and raises the lid of his laptop.
Soma Café is one of his home offices. It features soft lighting, sporty baristas and warm, earthy colors on walls, floors and furniture. He also frequents Blue Sky Café in Carefree for its home brew, and Cave Creek Coffee Company for the vibe.
He’s an information technology consultant, a blogger at matthew moranonline.com and author of business books and a soon-to-be-published If Mom Were President book for children and their parents.
On this day, the Renaissance man was just one of a growing mobile workforce. There’s a woman next to him with a laptop, a phone to her ear and paperwork spread across two tables. There’s also a man speaking in a foreign accent to a couple about investing. In a booth, two college-age women are talking about marketing nutritional supplements.
Between glances at his laptop and a few quick taps on the keyboard, Moran explained that the first appeal of a coffeehouse is free wireless technology. Convenience and familiarity are next, he said, as a coffee shop is always nearby and everyone has his or her drink of choice. He has given considerable thought to the topic of “Coffeehouse as the new home office,” having written many times about the coffeehouse as a work environment and coffee’s relation to productivity.
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