ReviewMe.com is offering a new service to advertisers and bloggers alike… Advertorials.
This brings ReviewMe.com’s offerings to three: Their original blogger created review, “campaign” service, and now this advertorial.
The first two services involve a blogger generating the content. Their original review service calculated the price for reviews based on Technorati ratings for the blog, Alexa scores, and estimated RSS readership. (I guess they have a crystal ball for the last one!)
This method produced some generous review fees for bloggers who shared half the revenue with ReviewMe.com for a 200 word review.
Then came the competition offering tons of low ball offers paying anyone with a blogger account it seemed $5 for 100 words. Advertising managers naturally thought….”Hmmm… $100 for one 200 word review on one ReviewMe.com site or 10 reviews on 10 sites? Since most paid reviews showed up on page 2 right away, traffic surges may not last long so the 10 back links may have a better long term effect for some businesses. People were willing to slave away for $5 - so why not put the little serfs to work?
Then ReviewMe.com offered “campaigns” to spread the serfdom around and bloggers who might receive $50 per review could accept low ball offers - as long as they’d write 200 words. That never made sense to me. These low ball offers should have been just 100 words but I digress.
But by doing this… did advertisers choose to still pay for premium reviews? Or just try to low ball everyone? I’m not privy to the answer but I suspect the latter.
As part of the evolution of blog advertising, ReviewMe.com is now offering the third service: Advertorials. This gives advertisers full control of the content, a longer review - 250 words - and hopefully a unique value. The blogger is forced to accept or reject the advertorial as a whole and depending on the product or the pitch that might make some bloggers none too happy.
No pay scale was mentioned in the press release. I’ll wager this is a way to bridge the price gap between the premium reviews and the low balls.
Here’s a live sample of one of their Advertorials.
Here’s the announcement in their words:
We are excited to announce our new Advertorial product at ReviewMe! Advertorials are a huge step forward in the world of paid blog reviews. Check out the benefits:
For Advertisers:
*
You control the message. Enter up to 250 words including links back to your website and also an image of your choice.
*You can login and get full impression and click tracking on your campaign.
*You choose which top blogs to place your Advertorial.For Publishers:
*Less work. Simply cut and paste our code into your blog.
*All advertorials are by default marked as a “SPONSOR POST:” so the disclosure is done for you.
*You retain full control. Accept or reject any Advertorials purchased.We think our RM Advertorial will revolutionize the paid blogging world by giving advertisers complete control over their messaging, along with a branding opportunity and the reporting metrics they have come to expect with traditional online media buys. Bloggers will also benefit from an additional revenue source to supplement ReviewMe’s suite of offerings.
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