Marcia Yudkin tells how to compile facts to earn publicity in her latest ezine. Check out her report “Powerful, Painless Online Publicity” includes a chapter with pitfalls and tips on using third-party research and another explaining why creating your own newsworthy research may be easier than you’d expect.
While creating a fact sheet for a client who’ll soon be publicizing a new nonfiction book, I saw that hardly anyone had collected statistics and research on her topic. Even weirder, a well-known consulting firm quoted in one of the
two existing fact compilations did not mention their own research at their web site.This indicates a huge opportunity for any individual or organization with expertise. Dig up recent figures from reputable sources, post them as “___ Statistics” (fill in the topic) and enjoy a burst of web traffic.
Many searching for such data will be excellent prospects for your products and services. Get an even bigger payoff from your compilation by issuing a press release about the fact sheet. When specialty magazines and web sites refer to your fact page, visitors to your site increase further.
Credit your sources like this: “According to the National Center for Health Statistics…” or “In a 2004 study, the Pacific Surfing Institute found…”
No need to run any studies yourself, so in just a few hours you can set this publicity strategy in motion!
No comments yet.