Call it a “self funded marketing program”… if your marketing video is outrageous enough, it may actually turn a profit for the company whether the product sells or not.
If you can come up with the right video or concept for your product Revver.com (and I guess YouTube now) offer ways to make money when viral videos prompt customer clicks.
From Start Up Journal
How do you know when an online word-of-mouth campaign is successful? When the campaign itself becomes a revenue generator.
Blendtec, a 186-employee company in Orem, Utah, set out last November to build brand awareness for its line of high-end home and commercial blenders. Its idea: Online-only marketing videos that show Chief Executive Tom Dickson blending up iPods, golf balls and other don’t-try-this-at-home ingredients in retro game-show shtick.
Within a week, the “Will It Blend?” videos hit it big on video-sharing site YouTube.com. Soon after, they also were uploaded to Revver.com, another video-sharing site. Ads featured at the end of the clips have garnered Blendtec $18,000 so far; Revver.com and Blendtec, a division of K-TEC Inc., split the revenue from ads. When the ad is clicked on, Blendtec gets 50% of the revenue.
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