How To Transition Online From A Brick & Mortar Business

July 5, 2007 by Chuck | 0 Comments

I got a question from an individual in the home improvement field. This person wanted to transition from making all their income offline and start making money online.

Where to begin?

Here are some ideas I passed along that build on the person’s knowledge and experience and – from what I was told in the email – love of writing.

Dear ___________

The advantage you seem to have is in the home improvement field.

If you love to write, why not…

1. Create an ebook on “Secrets Of Remodeling The Never Tell You At The Big Box Home Stores” or something and get set up to sell it online (even if only through paypal) or upload it to LuLu.com so they can download it from there or buy it as a book.

2. Write articles on remodeling for Associated Content. That seems to be a hot topic there because it’s home improvement, do it yourself etc. You already know alot about what their readers want. They call your topic “evergreen”… people read about it year round.

3. Put your domain for your ebook in the in your resource links in all your Associated Content articles.

You’ll make money from each article they accept, make money whenever people view the articles and make money whenever people buy your book.

Just an idea. It also builds on what you’re doing now.

Chuck

After that I got a follow up email about “how do I start?”

Well, let’s see.

Go to Associated Content and search for “home improvement” articles.

1. Write about what’s missing, what others have written you can improve upon, write consumer tips.

2. Sell it to them as “Non-Exclusive” (so you can compile it in your ebook) even if you only get a few dollars per article.

3. Link every article back to your existing home page since you don’t have an ebook web page yet.

I was also thinking that you could include a discount coupon in the book (e.g. up to $100 off for $1,000 or more labor or something).

You could use it to get local business.

Maybe you could also use it to generate leads for other contractors… “Call about a specialist in your area” or something. That’s down the road of course.

This way you can experiment and practice writing and have others who are already writing in the field suggest topics.

In Mailbox, Online Marketing, Working At Home

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