I’m going to summarize these points from a blog post by Steve Weber
1. Don’t go “either MySpace or a Blog” do both.
2. Start with MySpace and “pick low hanging fruit” by joining a group related to your book (or product or service).
3. Create a blog about your book, product or service at your own domain.
4. Generate buzz using MySpace.
5. Channel them to your blog and, hopefully, book selling links
Here’s a quote I didn’t want to slice and dice:
Why focus on MySpace first? MySpace has already cultivated a community that you can mine for readers. There are tons of MySpace members who are passionate about books and music. You’re not inventing the wheel; people who are your likely audience are already there, looking for great content. It’s free, and you can make it easy for these folks to find you. And once you get the ball rolling on MySpace and you have a base of friends, you’ll start getting invitations from their friends, and you’ll have momentum.
Attracting people to your own blog is more difficult; you’re starting from scratch. Compared to MySpace, it’s a much harder and longer process to get traction with your own blog. It can take a long time to see results — much longer than on MySpace.
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