ITV Ventures Launches

June 12, 2007 by Chuck | 10 Comments

I ran across this press release for ITV Ventures that supposedly links home business owners to a company with a track record in the infomercial business.

I wish them success.

It’s not the first time it’s been tried, however.

MLM is supposed to be “viral” and built on word of mouth advertising.

But now that “everything” has gone “MLM” people are tried of “bugging their friends” as the web page says.

So to recruit people, they have to be promised that they really won’t have to recruit. They’ll only have to fork over money to let the professionals do the recruiting.

Often these “remote” systems don’t have any relational glue to keep people sticking together and keep the networks intact.Let me know your experiences with it…

In Working At Home, MLM

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Comments

  • Jordan Swanson on June 24th, 2007 at 4:20 am

    I joined ITV Ventures back in April and have been having tremendous success with it since the Home Agent Program rolled out in May.

    This business is not your typical mlm. It has that component in it, but it also allows you to make a great income just by building your customer base by taking incoming calls from the infomercials. We get real wholesale prices, not bloated “bv” or things like that.

    You say there have been other mlm businesses that have tried this and failed? You may be right, but there has never been a leading direct response infomercial company that has started a network marketing company. That’s a big difference.

    Look, if you want to go out and talk with other people, then fantastic. You can still do that with this business. But, why do you think 95% of those that start network marketing businesses fail? It’s because not everyone can do what the heavy hitters do.

    You can read more at my blog if you’d like at www.startyourtvbusiness.com.

    Jordan

  • Chuck on June 24th, 2007 at 12:30 pm

    Jordan,

    Kevin Trudeau ran a big direct response infomercial operation and used his skills to promote a nutritional MLM.

    It’s history these days.

    Hopefully this will do better for you.

  • Cyndi McKenna on June 25th, 2007 at 12:26 pm

    Chuck said: “Often these “remote” systems don’t have any relational glue to keep people sticking together and keep the networks intact.”

    That is a very good observation and it will be good to hear how ITV people keep their groups together. It seems that with any MLM, it is the leaders who develop the systems and support to keep their groups together (as they should, since they are essentially independent Sales Managers and that is what they are paid commissions for doing!).

    I find this ITV news particularly interesting because of how they have a patent pending for directing the infomercial calls to distributors at home. I had wondered if that was possible in two other ventures I was in.

    One never really got off the ground, it was an MLM that partnered with an infomercial company to sell what is now called the Lifewave patches. I am not sure what fell apart with that original deal, but the distributors were to get infomercial clients placed in our downlines and from that point we were to service them.

    This has also been done by groups within an MLM company, probably one of the biggest who did this was in Seasilver. Brett Rademacher’s group did very well with this mostly with radio infomercials and some TV infomercials. His infomercials were instrumental in the nationwide acceptance of Seasilver as a product (and the $350,000 per month income he was receiving after just 2 1/2 years). In fact, 7-8 out of 10 of the people in Seasilver were customers, and with a very high re-order rate!

    Distributors in his group got involved with these infomercials via co-ops, so you had to pay to get these infomercial customers. But the cool thing was you got CUSTOMERS who had already placed an order, not just leads. Professional call centers took the orders and placed the customers in the co-op participants’ sponsorship. From that point, they were YOUR customers and you would do the follow-ups to check on them after they received their product.

    I was in Seasilver, but didn’t participate in the co-ops. I found it much easier to sell Seasilver locally because of the national advertising that was happening. My sponsor reached a $5000/month income in 5 months by participating in these co-ops and also internet lead generation co-ops.

    I am not sure I would want to take the live calls from TV customers; that would be interesting, to say the least! A friend had an 800# that was one digit off from a Coral Calcium number and she talked to the strangest people! And the infomercials run at ALL hours! So how does ITV do that? How do they make sure enough distributors will be taking calls at the times the shows are airing?

    What I am excited about now is that, after very much research based on what he learned after Seasilver was targeted by FDA/FTC, Brett Rademacher has picked an established company with a solid product and competive pricing. He is starting infomercial testing this summer in preparation for major activity this fall.

    The trick with the residual income side of an MLM is, of course, having a good product. Even though ITV has 12 products now and may have up to 150, are the products good enough that people will keep buying? What happens if you can’t accept phone calls for a while (vacation/sickness/etc.)? And are the health products being promoted with strict adherenence to FDA & FTC laws?

    Personally, I think having a professional call center trained to handle calls AT ALL HOURS will probably work better, especially for people with full-time jobs and limited time to build their residual income, home based business.

    It will be interesting to hear how ITV reps do. I think the volume they will generate because of the TV infomercials will make up for a lot that may be lost to any mediocrity the products may have (ie, potential lower repurchase rates). People DO love buying from infomercials!

    Thanks for bringing us this news Chuck.

  • ITV Ventures on July 8th, 2007 at 5:58 pm

    I agree, this is just a great opportunity that I was bothered by so many times at first but now see why .. they have took the hardest part of the equation out of the business and gave it to all of us distributors!

  • Cyndi McKenna on July 9th, 2007 at 6:53 pm

    ITV Ventures, I don’t think they have done you any favors!

    Again, the biggest danger here is FTC compliance, most likely. It may take them 6-18 months to catch up with the company, although I expect it may happen faster, at TV speed.

  • Holly Blochowitz, ITV Ventures Platinum Charter Founder on July 16th, 2007 at 1:23 pm

    That is one of the greatest things about ITV Ventures Cyndi, since they are the leading infomercial comany in the US, they have been watched by the FTC for 6 years and are still growing at rapid speed.

    Please email me at Holly@DoThisToday.com for any of the following:

    - A full overview of why ITV Ventures is set to grow quicker and larger than Mary Kay & Avon.

    - A full list of all the fees and expenses involved.

    - Explanation of the Comp Plan, Home Agent Program, and Why I am a Leader on the Top Team

    - Why I am so thankful for Kevin Trudeau’s loyalty to Donald Barrett even though he has no legal ties to ITV

    Basically,
    everything you need to know about
    ITV Ventures.

  • Angela Brungardt on November 27th, 2007 at 5:32 am

    Not counting the costs of becoming a IBO, you have to pay an additional fee to become a Home Agent. There is a one time $49 charge for a background check, and then there is a monthly charge of 59.95 have access to the software to take the calls. Then you have to purchase “call credits” to receive calls. What that means is, you have to pay for each call you receive, whether or not there is a purchase. You have to pay between $5 -$25 for each call you receive through the call center. The products calls generally run around $15 - $25 for each call you receive, while the Kevin Trudeu Book call credits are usually the cheapest. My mother paid $400 dollars in one week to receive 20 calls, then another $100 the next week for 4 calls. They are very expensive. If it works for you, great…but I’ve found most people have a problem with paying to receive calls in addition to all the other fees.

  • Angela Brungardt on November 27th, 2007 at 5:43 am

    One more thing, the call credits are non-refundable.

  • ITV Ventures on December 14th, 2007 at 2:53 pm

    I’ve been in ITV Ventures since the very beginning, even made charter founder. I have a unique viewpoint since I have watched this buisness unfold over these past 18 months.

    For anyone looking to signup in ITV Ventures, I have written a free report which will give you an inside view. This isn’t my primary business, so I tell it like it is, no hype here.
    http://www.waywealthy.com/itvventures

  • robert kalbfell on May 21st, 2008 at 5:34 pm

    thank god, i was considering joining till i found out about the charge for calls. anyone who is dumb enough to pay his employer for the opportunity to sell deserves what he gets

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