When you think about it, any marketer – even one working with referrals -is a “database marketer” even if the prospect list is some 3″ x 5″ cards or a yellow page list. The question is… how likely is your “database” to produce results? That depends on the information in contains and how closely it helps you identify clients who are urgent to buy what you have to sell.
Here’s an excellent checklist on how to squeeze the most response and revenue from your “database”
Related link: Target Impulse Buyers
No comments yet.