If you’re in real estate and your “farming” apartment complexes for first time home buyers or you’re in the mortgage business and you’re trying to get sales by pre-qualifying first time home buyers so they know how much “house they can afford”, there are 2 key times to reach them.
On average, nationwide, most apartment dwellers move in the Spring and the Fall. To market your services to them, you must give yourself 60 days lead time. That means to reach them by direct mail in July and as early as mid-January.
ApartmentToolkit.com has resources to help you do this.
One of the best things about it is that if you have the correct addresses for an apartment complex once, they don’t change!
The secret is to FARM them at the RIGHT TIME to get the people who are most likely to be in the market for your products.
You want the right complex too…
If the complex is for seniors and disabled people, that’s probably a waste of your money unless you’re marketing diabetic footware!
You need a complex where the average rents approximate the mortgage payments for a “first time home buyer” home in your area.
Some apartment complexes are places for up and coming yuppies to live. Others are places people move when there’s just no other place to go. The first is likely to have more prospects for your business.
Dana Keith on May 13th, 2008 at 2:01 am
Yes, indeed.. To come up with a good business like this, you need to consider the needs of your clients, they must have it exactly as what they want.