Archive for May, 2007

Bob Leduc’s short article on postcard marketing is good information for any marketing endeavor… It could almost as easily be used to describe a “squeeze page”, a “squidoo lense” created to generate leads, or an “elevator speech”.
1. Make a Big First Impression
Make your postcard look at first glance like a message from a friend instead […]

What’s the future of newspaper advertising? Here are some news items from the Newspaper Association of America.
Depending on your business - whether it’s local or not - it CAN drive traffic. Maybe.
But folks from the Advertising Director at Macy’s and the founder of Craiglist were offering some straight talk to an industry that’s been fat […]

Paulette Ensign mentions some resources her clients mentioned to her for transcribing audio tapes into text for tips booklets.
Terrible at typing? Maybe getting a transcriptionist to help will help you?
Two transcription services have come past me within a week. I have not personally used either of them, though I know people who have, and who […]

According to the Roanoke Times, VIPDesk.com is seeking to hire 500 home based customer service reps to serve the “fashion industry”. The position requires a well equipped home office with PC, broadband, etc. plus a knowledge of the “high end” clothing world.  No salary figures were given. Home based customer service reps though normally earn a […]

June 16th will be the last day you can run a Yahoo Auction. Evidently they’re trying to get out of businesses where they’re not in the top tier of competitors to focus on where they are already strong and, in this instance, to joint venture with Ebay on projects that play to their strengths. 
From Web Pro […]

Steve Weber told the awesome story about how one author parlayed a hastily produced podcast before an interview with Oprah into a financial windfall!
The limiting factor is whether you can get on Oprah.
But even without Oprah,  if you’ve got a hot audio file you could still create a nice stream of online income if you have […]

I’ve blogged about folks being able to use Amazon’s “underutilized assets” before to help run your business. Here’s how you may see that work - coming to an auction near you.
From the Business Opportunities weblog

The New York Times:
Your next eBay purchase could arrive at your door in a brown Amazon.com box.
Amazon.com, the online retailer, is […]

Cognigen, one of the earliest internet enabled MLM’s is constantly reinventing itself.
Currently it’s national trainers are working to make sure the entire sales force receives important free training tools to assure success.
Here is their first offering about how new agents can use the Cognigen back office efficiently.
More will be coming in future days.
Founder Kevin Anderson […]

As workers are becoming more mobile, the use of wi-fi’s is very prevalent in “Third Place” worksites like coffee shopes etc. is becoming prevalent.
As a result, hackers are beginning to target wifi hotspots for pilfering information by mirroring the real login site.
Evidently Starbucks is a popular target as well as T-mobile hotspots and hackers are […]

I just ran across an interesting newsletter on sales by Shamus Brown. He also has a blog.
The introductory article they send when you sign up is a good one on the key to strong sales performance.
He thought it was being persuasive.
In reality he found out that the key was to qualify your prospects and stop […]