Archive for May, 2007

  • Using Stories To Engage Employees

    I’ve been studying the use of stories to communicate with people who’d prefer NOT to read, even if they are technically “literate”.
    Here’s a case study on using stories to engage employees at a UK firm, Parcelforce.
    Studies by cultural researchers indicate that even in “literate” countries like the US, 4o to 50% of the population prefer […]

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