Using SRDS to Identify and Market to Unique Marketing Niches

May 31, 2007 by Chuck | 3 Comments

Here’s another article on using the SRDS to identify unique marketing niches. It finally published.

Keyword searches online only tell you how many people search for a particular term. They’re no guarantee they’ll ever see your advertisement. Mailing lists give you the number of interested people and the way to reach them, i.e. a postcard or direct mail program.

If you’re not familiar…

*SRDS stands for “Standard Rate and Data Service”

*It is the ultimate tool for finding mailing lists to rent on every subject.

*This tool helps you identify underserved but potentially profitable niches.

Here’s a related target marketing link…on keyword searches.

In Working At Home, Marketing

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