Here’s another article on using the SRDS to identify unique marketing niches. It finally published.
Keyword searches online only tell you how many people search for a particular term. They’re no guarantee they’ll ever see your advertisement. Mailing lists give you the number of interested people and the way to reach them, i.e. a postcard or direct mail program.
If you’re not familiar…
*SRDS stands for “Standard Rate and Data Service”
*It is the ultimate tool for finding mailing lists to rent on every subject.
*This tool helps you identify underserved but potentially profitable niches.
Here’s a related target marketing link…on keyword searches.
Franck Silvestre on June 20th, 2007 at 4:00 pm
I am trying to get my hands on the SRDS thing to start a postcards campaign, but I don’t get it.
Where to start?
Chuck on June 20th, 2007 at 7:15 pm
Large metropolitan libraries usually have it.
Or contact a real mailing list broker. They can give you approximately the same information or check their SRDS.
Chuck
Franck Silvestre on June 21st, 2007 at 10:56 am
“Or contact a real mailing list broker.”
thank you for your help chuck. How can I cintact list brokers?