You can lose a fortune on pay per click ad costs. Many people tell you how well their affiliate page “converts” and then gleefully hope you’ll invest YOUR hard earned money in promoting their site.
If it converts that well and is such a “slam dunk”, why don’t they just do a public stock offering and invest the money in their advertising and keep the commissions and get as rich as they tell you you’ll get?
Obviously, the marketer must bring something to the mix… either visitors from a highly trafficked website or the ability to play the PPC game and not lose your shirt.
If you’d like to know your options for playing this game, check out this link where Markus Allen tells how to slash Pay Per Click Ad Costs.
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