Bob Leduc’s short article on postcard marketing is good information for any marketing endeavor… It could almost as easily be used to describe a “squeeze page”, a “squidoo lense” created to generate leads, or an “elevator speech”.
1. Make a Big First Impression
Make your postcard look at first glance like a message from a friend instead of like an advertising announcement.
2. Get Right To The Point
State your biggest benefit as a headline at the top of your postcard.
3. Sell the Right Thing
Marketing postcards are most effective when they are used to generate website traffic or sales leads. They are less effective for closing sales because they don’t provide enough space for a detailed sales message.
4. Be Clear and Direct
For example, limit your postcard to just a few short sentences with blank lines between them. Reduce several sentences to a short bulleted list to save space and reading time.
5. Stimulate Fast Action
Give them a REASON to respond now.
Image courtesy Bob Leduc
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