When you can’t seem to make any sales but you truly have a good product or service, the thing to do is to go out and talk to groups. Even small garden clubs (if they have folks who could conceivably buy your product or services or refer business) can be good places to begin. And usually they’re looking for speakers. Check the newspaper about meetings in your area. Then volunteer your services. You may be suprised how many people you can talk to if you can give good pre-selling information and then hand your business card.
by Kevin Nunley
Do you have a public speaking opportunity coming up?
I’m not talking about keynoting the address in a hall of 10,000. You may just be telling your ideas in a meeting at
work or pitching your service to a group of customers.
Here are three easy ways to structure your short talk so it gets the job done.
1) Point out a problem and give some solutions. First explain the problem so people fully understand all its
wrinkles. Then go through several solutions showing the advantages and disadvantages of each.
2) State your belief, then give proof you are right. “Here’s what I think and let me tell you why.” Then lay out your
proof 1,2,3.
3) You can take this clever psychological approach. Get people excited about your idea at the start. Then point out
what is wrong with the idea. Show things can go sour.
Finally, step people through solutions which turn the original idea into a good one again.
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