Custom “Flip Books” Return To The Marketing Arsenal. They’re low tech to be sure, but they’re inexpensive, tell a story our “visually oriented” consumers can understand and well – they work.
Flip books deliver full-motion video clip in print. If you’ve got an eye catching commercial, blooper or You Tube video that works when broadcast, chances are that it will work in a flip book format.
The flip book dates back to pre-cinema days and once popular as Cracker Jack prizes. They all but disappeared but a company called Flippies decided to turn them in to a promotional advertising tool called the
Flippies Custom Flip Books.
No high tech wizardry to baffle you with here. You can instantly know IF it will work for your product or service based on whether video is working for you now. Test your video marketing plan on You Tube and then you can take it to the streets with a custom flip book.
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