I’m in Branson Missouri for a few days and while I was eating breakfast, was taught another lesson in great word of mouth marketing by Six Real Brothers or “Six” as they’re known here.
I don’t know if you’ve ever been to Branson or places like it with a “show” or “live theater” seemingly on every corner.
I was on a show boat yesterday… $50 per ticket just to get on the boat. Thankfully it WAS good… but not all the show venues let you rationalize spending your hard earned money by telling yourself “at least the boat right might be good”.
With a show on every corner, unless your name is already famous worldwide, you’re fighting against lots of competition.
Billboards are everywhere… print advertising is everywhere… all the ads seem to run together and look alike after a while.
Everything costs big money here… the boat for example was $50 per ticket, plus pictures, plus everything else plus the tip for the waiter.
So with so much competition for folks’ vacation dollars how do you market when all the traditional outlets… print… cable… billboards… are so plentiful people are tuning them out and even IF they like what they see… they still wonder “is it going to be worth it?”
Again, if you’re not already famous, how do you set yourself apart and convince people your show might be worth it?
Here’s how Six does it…
The six brothers of Six (and another group at the same theater) each drive the same type of car adorned with full body ad wrappers for their show. They travel in a mini-convoy of 6 of the same car.
Just seeing them in traffic makes people rubber neck and wonder “what is that?”
Then that mini-convoy pulls into a restaurant and performs one of their songs. They sin a cappella so they don’t need all the electronics and instruments other performers might to sound good…
They’re great so by the time they sing one song, folks are pretty impressed.
They hand out their show brochure, then ask “would you like to hear another song?”
People say “yes” and they say … “well come see the show!”
Then they head back to their cars and the mini-convoy is off to the next free serenade.
I’ll bet they overcome lots of the “will it be worth it?” fear this way and promote word of mouth advertising too.
It must… I’m telling you about it.
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