Archive for March, 2007

I’ve been focusing some of my spare time recently on how to maximize the value of “Squidoo” as a marketing engine for small business, home business, professionals etc.
One tip I ran across was to start your own group. I started a careers and employment group yesterday on a whim after joining several groups.
This morning I’ve […]

If you use AdWords, Johnathan Leger has a new tool for you.
This tool will take any keywords that you supply and inject
the city and/or state combinations for every city in the USA
into the keywords for you.
This helps you take advantage of local searches and - hopefully - will reduce your overall advertising costs.
For example, say […]

AdWords180 is an interesting new product that promises to show you how to get Google Adwords ™ clicks for as little as 1 penny… $0.01 per click and click through rates of 20%.
From what I can tell - I’m no Google expert - the strategy is kosher with Google.
And the manual wasn’t more of the […]

I’m rebuilding a page on my wife’s journey into the world of Home Medical Transcription, though it’s still under construction.
But the training provider she used is expanding. The provider Oak Horizons works through local community colleges to “market” their training. But the training is all online. Currently, community colleges in Conneticut, New York, North Carolina, […]

MLM Companies selling pet food are distancing themselves from the pet food recall that is affecting companies like Wal Mart and many other brands.
Here’s one such email:
By now, you are probably familiar with the extensive national recall of many brands of pet foods. Sadly, several dogs and cats have been sickened, and a few […]

According to the Greater Cincinnati Business Courier 4 Amway distributors have been ordered to pay $19 million dollars in damages to Proctor and Gamble for spreading rumors that the maker of Pampers and Bounty also worships Satan.
A Salt Lake City jury decided in Procter’s favor on Monday, ending a 12-year legal battle. Procter charged that […]

Need some inspiration today? A local doctor in a town of about 1300 in the absolute middle of nowhere is now a nationwide and world wide quilting retailer thanks to the internet. The business does well enough to employ 8 people thanks to one person’s passion for quilting and penchant for writing an […]

Lots of people are publishing articles to market their websites, businesses, or blogs and get web traffic. They usually choose high page rank “authority sites” like Squidoo, EzineArticles.com or a number of others in hopes of getting that elusive traffic. In exchange for traffic they are, of course, giving up Adsense revenue usually and writing […]

This might be another reason people become “permanent students”… some blog advertisers are willing to pay big bucks (relatively speaking) for blog postings linking back to their sites from .edu domains.
So if you’re able to host a personal blog at an .edu domain, this may be your opportunity to earn some extra money for school… […]

This is a good article on the basics of branding on a limited budget.
The elements of branding they discuss are
1. Name and Slogan
2. Image and Logo
3. Have you done something memorable?
4. How to pull it all together
The problem in marketing most businesses and nonprofits have is that they don’t have all these elements coordinated in […]