This is a good article on the basics of branding on a limited budget.
The elements of branding they discuss are
1. Name and Slogan
2. Image and Logo
3. Have you done something memorable?
4. How to pull it all together
The problem in marketing most businesses and nonprofits have is that they don’t have all these elements coordinated in any way.
Everything should be consistent and packaged to create one dominant idea. In street talk, your car repair shop may do car detailing as a related service, but not write wills as a related service. They just don’t fit.
Read the article at the ShowMeLocal.com blog
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