Seven Dollar Offers is a growing database reports that sell for just $7.00
This phenomenon of the $7.00 report is designed to tap into a couple of trends.
1. People go to the internet for information…free preferably. Not all free information though is worth even that price. So many people are willing to pay something.
2. There’s so much information for sale, people surf without making a buying decision. You may get lots of lookers but few buyers if the price is too high. The price people are willing to pay for information seems to be dropping considerably… at least for new entries into the market. Witness how “Rich Jerk” went quickly from $97 to $49!
3. $7 is an “impulse buy” price that hopes to catch the low hanging fruit… people who are surfing, want to buy something, but will blink and move on if the price is any higher than $7. PayPal also charges less for “micropurchases”.
4. If you can package good information in a $7 report and then sell a “Back End” product or service, this would be a good method.
Seven Dollar Offers also is a mechanism for people to market their $7 reports so they don’t have to spend their own ad dollars. At $7 per report, there’s not much money to go around for marketing the reports!
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