Fastest Growing Companies Value Social Media

We “know” (or at least have heard) that “word of mouth advertising is the best”.

So how do we generate word of mouth advertising?

The Fastest Growing Companies actually do something about it. Here’s what they’re doing.

If you’re trying to make money online… do you do any of these activities?

From WOM Research

Social media is elbowing its way into corporate America, and it’s doing so more quickly than anticipated, according to a recent study by the University of Massachusetts Dartmouth. The school’s Center for Marketing Research surveyed last year’s Inc. 500 to see how the nation’s fastest–growing private companies were leveraging social media. A full 66% of surveyed companies say that social media is either “very important” or “somewhat important” to their business/marketing strategy.

Other results:

* 42% say they are familiar with social networking, 38% with message/bulletin boards, 36% with blogging, 31% with online video, 30% with podcasting, and 16% with wikis.

* 33% say their company uses message/bulletin boards, 27% social networking, 24% online video, 19% blogging, 17% wikis, and 11% podcasting.