The ads at the Super Bowl have become as popular as the game in some ways. Ad agencies vie for the the “most creative” ads possible. This is of course what large advertising agencies love to do… be creative, spend money, collect 15% commission, and then not be held accountable for whether the ad produces results!
That’s why home business, MLM, and other entrepreneurs who don’t want to lose their shirts to every ad sales person really need to refresh their memories about the concept of controlled circulation advertising and direct marketing.
Folks selling advertising should make sure that they help their clients get maximum results, not just promote the use of cutesy maximum fluff!
From Gallup Management
There’s nothing wrong with entertaining an audience; Hollywood is built on it. But entertainment isn’t the return that most company stockholders expect from a $2.6 million investment that’s allegedly earmarked for brand building. Entertainment can enhance a compelling brand message, but it’s not a substitute for one. As former Coca-Cola marketing leader Sergio Zyman stated, “Advertising that only entertains doesn’t work.”
No comments yet.