Work At Home Expo 2007

The Work At Home Expo 2007 is now letting exhibitors register for their May online event.

I was pretty heavily involved in trade shows a while back… the hotel kind. The issue most exhibitors have is that they don’t generate leads because they can’t attract people to their booth for more than grabbing free pens and novelties. You have to have some way to interact with people or they’ll just glance at you out of the corner of your eye. That means lots of booth rentals produce zero leads because the folks just stand there and they don’t “work the floor”.

Online exhibitors as a result should stand a better chance at turning their dollars into leads as long as they get to put their face in front of the web cam at an online event.

From their press release

Online expos are nothing new, there are many organized and carried out through the year. What sets this venture apart is the fact that participants will be connected live via a voice enabled web conference room that can be accessed by both Mac and PC systems. The direct connection brings the entire experience up to a level that closely resembles being at a real live event.

Another difference is the emphasis on education to grow one’s business. Organizers want to provide attendees with more than a sales pitch. Munson says: ‘We do more than show off exhibitors; a major goal is to give home business owners and opportunity seekers a well rounded expo experience that equips them with cutting edge information. We really want them to come away with something more than just a couple of prizes!’ At their first event that was held in November 2006, they had a massive response to their event. Wendy Cooper, co-owner of Business and Learning, states ” We had such a big response to our first event, it was amazing. Our goal is to build on what we experienced the first time around.”

Admission to the Business and Learning Expo is free. You can pop in for any of the scheduled exhibitions to learn more about the products, services and business opportunities offered by the expo exhibitors. There are also daily free networking sessions where you freely interact with other attendees.

The evenings are set aside for keynote messages provided by leaders in the Work at Home industry. Some of the experts include Well known internet marketing expert Kelly McCausey of Work at Home Moms Talk Radio as well as Publicity Expert, Shannon Cherry of Cherry Communications just to name a few! Keynote topics include how to harness the power of a focused business and how to get the most out of your publicity efforts, just to name a few. A complete list of speakers and topics as it develops can be found on the website. http://www.businessandlearning.com.