You may never be an author… so how do you get the credibility of being mentioned in a book?
I’m in over a dozen other people’s books. They wrote or compiled the book, dealt with publishing it, and promote it. The tradeoff in these situations is free publicity for my business, and it definitely has been that. It’s brought many sales of my products and services over the years.
Then the question is how do you get into these books. Part of it is by staying alert to opportunities as they present themselves. Other times it’s a matter of searching for the opportunities. Here’s a few regular queries to get you started.