So says StartUpJournal
I’ve not personally used it, though I have used Google’s Adwords. Specifically Yahoo “upgraded” the sysem but small business feels they got the short end of the stick. Look at the following example and you’ll see the Wall Street Journal’s idea of a small business - $10,000 per month only ad budget! If someone with a $10,000 ad budget can’t get some respect… who can? Even the national pest control company Orkin is getting blown off!
Companies that buy online advertising through Yahoo Inc. are generally excited about a major upgrade to the Internet giant’s ad system designed to make it more stable and sophisticated and to boost profits. But some advertisers, particularly small businesses, are complaining that moving existing accounts to Yahoo’s new search-ad system is painful.
That was the case for Imagers, a family-owned Atlanta digital-printing business with a staff of 35 that last year spent about $10,000 a month on search-related advertising through Yahoo. After its account was converted to Yahoo’s new system around the start of this month, Imagers says Yahoo declined to let the company continue running some ads linked to specific keywords.In Imagers’ case, Yahoo stopped allowing it to link ads to some of the keywords — including “color printing” and “digital printing” — that were most often typed in by users and still linked to ads by Imagers’ rivals. Imagers says Yahoo customer service wasn’t able to rectify the problem immediately, so it slashed spending on Yahoo to about a $700 monthly rate and increased its budget for ads on rival Google Inc.
Yahoo late last week resolved some of Imagers’ issues, and the printing firm then raised its spending with Yahoo to about a $7,000 monthly rate.
.
No comments yet.