Marcia Yudkin makes an excellent point in her weekly coaching ezine about marketing. Can Google Adsense ads make you look foolish if you’re supposedly making your money providing professional products and services?
Imagine being ushered into the office of an elite investment advisor. The decor includes rich, dark woods, antique Persian rugs and designer lamps.
Then, instead of framed diplomas and fine art on the walls, you see bus-style ads for local businesses. Realizing that the advisor gets paid for the ads being there, you’d have to question his judgment
and success.Why isn’t this undermining of credibiliity as obvious in the case of Google ads on web sites of professional service providers?
Recently I listened to a coach who says she earns more than a million a year and who teaches others to build a high-earning practice. At her web site, though, a slew of Google Adwords ads (little text paragraphs headed “Ads by Gooooooogle”) stopped me cold. No matter how nicely they color matched the site, they sent a message that she was either greedy or not making much from the site.
When visitors click on the ad links, they leave her site for competitors’, earning her a few cents.
Tacky? Yes. Dumb? That too.
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