When you’re trying to start a business, you can be tempted to do anything to make the sale whether it’s good for you or not. It’s easy to become so desperate to make “progress” that you’ll promise more than you can profitably deliver or take less than your product or service is worth just in hopes of turning a one time sale into a lifetime customer.
But don’t become your customer’s co-dependent doormat - a surrogate abused spouse - who takes any abuse just to keep someone else happy.
A good business involves doing something you love and having people give you money to buy your products and services because they’re happy with what you offer already, not because in addition to getting your product for nothing or your services for nothing they also got to pluck your beating heart out of your chest like a scene from Apocalypto just for you to make the sale.
You have to find that “sweet spot” of having a product or service that sells and where the marketing angles your take to “seal the deal” don’t leave you run through with a sword.
When you’re tempted to do literally “anything” to make the sale even if it might kill you… remember this guy… then don’t!
Photo courtesy Gary Cosby Jr. Story available at the Decatur AL Daily News online.
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