How To Cut Down On Amazon.com Refunds

Bookselling Pro Steve Weber tells how to identify problem customers right off the bat and cut down on fraudulent refund requests.

The first bit is really about psychology.

The person who orders a book by media mail and then complains when it’s not there “overnight” isn’t all there. If the first thing out of them is a belligerant “I want a refund” it’s usually a problem customer who is never happy anyway and has learned they can bluff their way through life by demanding a refund. I personally know a few psycho’s like this.

To protect yourself…

1. Have proof of postage/mailing date.

2. Send them to the Amazon A to Z guarantee page with their order number. Steve says that fewer than 1 in 10 of these problem buyers follow through.

Most importantly though, if people aren’t belligerant – do what Steve does and work with them .