It’s Time To Create Your Business Media Plan For 2007

It’s time to create your own media plan for 2007! Here’s a great post on the topic from EscapeCubicleNation.com

I have had my eyes opened wide this year to the value of getting mainstream media to notice and promote products and services and to include expert quotes in articles.  Through the sole vehicle of this blog, I attracted the following press this year:

• Business Week
• People Magazine
• Jane Magazine
• The Boston Globe
• The Baltimore Sun
• The Arizona Republic (my hometown paper - story coming out soon!)
• USA Today
• Greenstone Media
• And a ton of smaller independent radio/podcasts/blogs

I find the whole thing totally amazing, as this comes from the power of blogging on a particular topic on a regular basis.  It makes me giddy, actually.

Mainstream media can give you the kind of exposure that a million marketing campaigns cannot.  And most importantly, they can help establish you as an expert in your field, which is critical to developing trust with prospective clients and customers.  It is kind of the “second half” of credibility that you can match with your blogging efforts.

Read the whole article: