In the last election, the talk about “data mining” and campaign “microniching” hit the news. The data mining even targeted folks based on where they shopped.
Now small businesses can use similar techniques to achieve great direct mail results.
From Melissa Data
…why are so many direct marketers failing to achieve stellar campaign results? ….
1. Start with a clean list preferably use your in house list at first.
2. Understand the emotional impact you seek to achieve.
3. Take your high tech printer to lunch and see what they’re capable of doing these days. Changes are occuring constantly that can give you the impact your mailing needs.
4.Handwritten thank you notes are still powerful as are personally signed letters.
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