If you’re marketing locally, perhaps knowing the history of your community can give you a fresh approach to set your business apart.
Perhaps that would mean finding a distinctive name for your business that promotes curiosity, let’s you tell some of the community’s past and opens the door you to tell more about you and your products and services?
Any link to a community’s roots is usually good for some free publicity in print or TV if it’s interesting and sincere.
So how do you find those interesting tidbits?
Try the Library of Congress. Their website dedicated to “Local Legacies: Celebrating Community Roots” could provide just the insight you need.
For instance, if you’re from Columbus, OH, did you know you are working in the original home of Annie Oakley?
What if you taught a firearms class for women in the greater Columbus area? Do you think you could sell that to the local reporters?
“The spirit of Columbus native Annie Oakley lives on at the Sally Smith’s Gun and Shooting Range ‘Annie Oakley’ Armed Defense class for women!”
I’m sure you can come up with many of your own fresh ideas… just learn your community’s roots.
Photo courtesy Annie Oakley Foundation.
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