When you’re starting a business, find those steady customers can be tough.
You want to get your name and business concept in front of people repeatedly but you don’t have a huge budget. Your headline or “elevator speech” may be great, but if it doesn’t register with enough people enough times, it’s not really effective.
Sometimes “leave behind” business promotional product ad campaigns work best.
Here’s a website that sells the type of products I’m talking about… MBH Promotional Products
For example, to get your “name out there” one way to use a business promotional product would be to find a locally owned dining establishment (that doesn’t have to conform to any franchise rules) and ask them if you could give them free coffee mugs… with your advertisement on it.This makes sure that your business promotional product doesn’t get shoved out of sight and fail as “advertising”. In that setting many different people will have the chance to eyeball your ad.
Here’s where I feel most of these “leave behind” ad campaigns fail. They say who you are but never tell the customer “what’s in it for them.”
Can you reduce why people would do business with you to one pregnant sentance that fits on a coffee mug? If you can then this strategy might work well for you.
The sames goes for business cards, give away pads and pens, refrigerator magnets.
Tell them WHY to contact you and how, and when enough people see it enough times, you’ve got an ad campaign.
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