Steve Weber got me thinking about this and I believe he’s right.
If you’re into publishing these days, the ONE thing that will make or break your book sales will be the amateur reviews at sites like Amazon.com
The publisher is in the business of having a “stable” of well known reviewers who are popular authors themselves or opinion leaders on any given subject to whom they can turn for a happy word on even the worst printed garbage.
These are still important and publishers will continue to use them.
Consumers know that these endorsements are all screened and that reviews that came back “This stinks!” don’t get space on the back of the book or the publisher’s press release.
So to see whether any given book out of the zillion available is worth the money, customers want to know what the unpaid reviewers have to say.
If the reviews really seem to be from disinterested advertisers (instead of the author or publisher pretending to be an impartial reviewer) your book is much more likely to sell.
How can you get good reviews for your book? More on that later.