Here’s how you can make sure you’re not taken for a virtual ride when you buy local online advertising!
Thankfully the pay per click model is spreading from the search engines even to individual websites because they know consumers only want to pay for results, not for internet real estate that may or may not produce results.
“The tendency initially is to overbid, to bid for number one position,” says Brian Huber, of The San Francisco and Sausalito Electric Tour Company, which provides tours of San Francisco on Segway scooters. “Bidding for number one doesn’t work in every category because the return on investment doesn’t work out. You have to test your ads.”
With Google, Yahoo Local, SuperPages and others, keyword purchases can be targeted to a local market because the sites analyze the search query to establish what location that person is searching for.
Read the whole article at Start Up Journal
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