In Part 1 I discussed the trend of Pay Day Loans going online and the fact that they offer an interesting source of potential revenue for the websites serving this market.
Pay Day Loans, however, while helpful in a pinch can - like all credit - leave people in serious financial difficulties because they become trapped in cycles of never paying off debt.
This introduces another possibility for marketers who are concerned to help people get out of the problem.
As the online and offline market grows for Pay Day Loans, the market for people seeking help to escape pay day loans will increase.
Non Profit Credit Unions are developing programs to help folks escape damaging Pay Day Loan cycles.
Selling information on escaping debt should also grow alongside this trend.
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