Laurie Dart tells how a Virtual Assistant looking for new business can get that next customer…know who they are, what they like, what they need, and hang out where they are.
One of the simplest ways - if you already have a satisfied customer - is to ask “Do you have any other work I can do?” (to maximize revenue per customer as long as it’s in your niche) and then ask “Do you know anyone else who could use my services?”
Then ask, “What do you read to help your business?” Their answer tells you were to advertise - either in the publication(s) itself or with pay per click ads targeted to related keywords. Or, if you’re short of funds, seek blogs and forums on the topic that allow you to post relevant comments with your web link.
It’s all based on doing this…
Defining a target market is like fishing with a lure. As a business owner, you increase your chances of successfully landing clients by careful defining your target market. How old are they? Where do they shop? How much money do they make? Where do they live? What are their hobbies? Where do they work? If you spend some time gathering this information, you’ll know where to cast your line and how to choose the most effective “lure? to attract the customers you desire.
You are not limiting yourself or your business by defining a target market; in reality, you are attracting a world of new and exciting possibilities.
Recommended Resource: How To Start Your Own Virtual Assistant Business
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