StartUpNation has an interesting post on 8 Steps To Blogging Success focusing on how a business can use a blog to help your business.
Writing an active, engaging blog for your business helps define your brand, raises your profile, drives traffic to your site and pays big bonuses for a fatter bottom line.
Here’s what I got out of it… After deciding to GET a blog here are the top 7 ideas.
1. Choose the right host… it may NOT be a free blog host if you want to look professional!
2. Hire the right blogger (no, business owner - it’s probably NOT you! Find someone who loves blogging AND what your company does)
3. Outbound links generate reciprocity… the more you link to huge sites with big traffic the more likely some will come back your way from those same sites or similar ones.
4. Set up an RSS feed (Duh!)
5. Keep it updated with key word rich posts… the more you update the more the search engines view the site as valuable. I guess it shoud go without saying that unique content helps but you wouldn’t know it from all the spam blogs would you?
6. Comment on other blogs to get back links and get noticed.
7. Use pictures, etc. to make it as much like a “magazine” as possible to give it visual appeal.
Gary Harvey on November 29th, 2006 at 5:23 am
Hi Chuck,
I certainly agree with your point #6.
“Comment on other blogs to get back links and get noticed.”
In fact, I’ve just posted at my own blog about a free tool that assists in the process. I called the post Get high PR backlinks fast & free, and it’s at http://blog.eprofitnews.org/?p=305
Hope it helps!
Gary