How To Sell 6,000 Copies Of Your Book At One Time

November 16, 2006 by Chuck | 0 Comments

The other day I received an email telling how an author sold 6000 copies at one time of her “niche” book on animals.

Selling 6,000 copies in a year would be a dream come true for most authors.

So how does one sell 6000 at one time?

By bundling the book with another product that already has an audience so that everyone makes more profits.

Whether the product being sold is a figurine, a tool set, or other tangible item, by bundling a book with the product the customer can “experience” the joy of having or using the product in their mind.

It can reduce “buyer’s remorse” and stimulate more sales of the product line.

You can see this by going to stores like the Cracker Barrell chain and seeing recipe books devoted to using “brand name” grocery products like “Smuckers” jellies.

Note: At the author’s request, this post has been edited to protect their privacy and that of the company engaging in the transaction.

In Case Studies, Marketing, Publishing, Working At Home, Writing

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