I get emails asking me to promote certain CPA or Cost Per Action offers.
Here’s some things you should evaluate before choosing a particular offer.
(This assumes you’re confident you’re going to get paid of course! But assuming it’s a good operation…)
First, decide what type of offer to promote.
Are you being paid to generate a lead or make a sale.
Generating leads is easier usually and making a sale is harder.
Leads pay less and sales pay more as a result.
It also depends on what frame of mind your customer is in when they see the offer.
If they’re browsing your blog or an information page, it might be easier to generate a lead from existing traffic.
If you’re buying pay per click ads for an offer and sending folks directly to a landing page, hopefully you’ve found buyers and your campaign can turn a profit.
If you’re just hoping to monetize free traffic, making a mistake is costly but you’re not losing money as quickly as you might with a ppc campaign.
Fortunately, you can get some idea on how well various CPA offers work by monitoring not just how much they pay for an action, but how much the average person is earning per click.
Here’s a page from a CPA network that approached me. I haven’t signed up yet because I am still looking things over.
So this is not a recommendation or an affiliate link.
It represents the kind of information you need to decide on whether to promote a CPA offer.
By looking at the offers you can see that some are earning over $1.00 per click or much more.
That’s much more important than what the nominal pay rate – Cost Per Action – is.
If you get $1 million dollars for selling a battleship, but nobody buys one, so what?
You can make money with CPA networks IF you have the targeted traffic.
Like anything else on the Internet if you don’t have that traffic, you don’t have anything.
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