Sell With Your Strengths

I recently ran across a unique assessment tool that’s free when you buy one of the books that teaches you how to interpret and apply it.

The assessment is the Clifton Strengths Finder at http://www.strengthsfinder.com but – again – you can’t take the assessment without getting the free access code from one of the books that is built around the tool.

Discover Your Sales Strengths is one of those books and it might help you understand how you could be building your business more quickly and selling more by understanding your strengths and building on them instead of berating yourself because you’re not an “extrovert”.Rather than beating yourself up, use this book and the online tool to help see how what you DO well can be used to MARKET well.

When you take the assessment, it will ask you 180 questions that help identify your 5 signature strengths, the 5 things you do really well or consider them the 5 things about you that describe how you relate to the world.

Mine, for instance, are

Connectedness

Strategic

Input

Learner

Responsibility

Can someone with an “introvert’s” signature mix “sell”? It depends whether the person is using their strengths in the process or not.

If you use your strengths in the sales process, you’ll succeed. If you don’t – you won’t.

Typical sales success books are written for people with certain signature strengths and tell how to maximize them. Then they presume to imply that “if you don’t have these strengths, you can’t sell.”

It’s not true, though it might be true in your particular situation and sales organization.

This book helps you sort through all that and find your selling identity!