Steve Weber has a great article on getting Free Exposure for your niche book on Amazon.com
Regular bookstores - even the huge ones with 100,000 titles and an espresso machine - can only hold so many books. Highly specialized titles cannot be found. This is due to the physical limitations shelf space and the cost of carrying inventory thathas a low demand.
Amazon.com overcomes these limitations because they can ship from a wide variety of sources, and, if necessary, the original publisher.
Thanks to Amazon.com search tools and automated recommendations, niche books that would have never sold elsewhere finally have a chance at making authors and publishers some money.
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